What type of shoppers are there

They want to be left alone, and your time is probably better spent on other customers or tasks. Type: Most of us have made impulse purchases. Much like the browser, the impulse shopper has no set agenda or shopping list in mind. However, their spontaneous decisions will account for over a third of your sales.

These shoppers tend to be in a good mood and receptive to suggestions. Needs: Look at improving their experience through upselling and passing on important product knowledge. Need-based shoppers and the browsers want as little contact as possible. Whereas the impulse and loyal customers are open to more one-on-one interactions.

Teaching your employees how to distinguish them will provide a better customer experience. Subscribe to our blog to receive weekly business tips, advice, and helpful resources via email. By providing your information, you agree to our Privacy Policy.

What Type of Customer Are They? Bargain Hunters Type: Customers in search of a bargain will base their purchase decisions on pricing. Loyal Type: Your regular customers are your most loyal ones. Need-Based Shopper Type: These people are often seen as being on a mission. For all of us, the competitive pressure has never been greater and it is only going to become more difficult.

To be successful, it will require patience and understanding in knowing our customers and the behavior patterns that drive their decision-making process. Using this understanding to help turn Discount, Impulse, Need-Based, and even Wandering Customers into Loyal ones will help grow our business. At the same time, ensuring that our Loyal Customers have a positive experience each time they enter our store will only serve to increase our bottom-line profits.

About the Author: Mark Hunter, 'The Sales Hunter,' helps individuals and companies identify better prospects, close more sales and profitably build more long-term customer relationships.

Since , he has consulted nationally and internationally with thousands of salespeople and global companies. You can follow his Sales Motivation Blog at www. All Rights Reserved. The 5 Types of Shoppers. Blog Menu. Business Know-How Powered by. Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns. They will purchase what seems good at the time.

Need-Based Customers: They have a specific intention to buy a particular type of item. Wandering Customers: They have no specific need or desire in mind when they come into the store. Ready to get started? Get the expert support you need. Log In. Support F. The Impulse Buyer is the marketers dream as they take very little persuading and make purchases based on instant gratification. Impulse shoppers are likely to overspend and use credit cards — often over and over again.

Armed with coupons, deals, online codes and reward card credits, the Bargain Hunter heads straight to the sales racks in stores; or the clearance section of ecommerce websites. This type of shopper is an expert in getting the best deals and can often form a reputation amongst friends and family as being able to find stuff at incredibly low prices. The researcher will have spent hours online sifting through reviews, guides, comments, blogs, forums and any other information source they can get their hands on.

This shopper knows exactly what they want and is also very likely to have tracked down the best possible price on the desired product as well. The educated shopper is inclined to request the lowest price from their preferred retailer, as they are supremely confident that they have enough knowledge to outsmart the salespeople on every aspect of a product which is often true.

The Negotiator will often be armed with a list of prices from every possible store in their bid to win over the staff and notch up another win for their bargaining skills.

The Brand Loyalist can be found camped outside the Apple store for nights before the release of a new iPhone. Not because they need a new phone, but because they feel obliged to pledge loyalty to their favorite brand.

This shopper enjoys buying but goes in with little idea of what they actually want.