What is edgerank

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As a rule of thumb, the item with the highest EdgeRank will be placed at the top of the feed, although this is not always the case as Facebook seems to display some randomly as well, just to make things even harder to predict.

I therefore took a look at some of the pages that I personally manage, to see whether there was any correlation with this at all. Taking two clients, I extracted their post content data from Facebook Insights for the period 1 March — 30 August and, using averages, looked at the following metrics:.

This graph very clearly shows that photos provided the most reach and impressions across all of the metrics during this time. Looking at Lifetime Post Total Impressions, we can see that photographs got nearly double the amount when compared with other types of post. Therefore, we could surmise in this case that photos are twice as likely to be seen as other types of posts. All of the other post types are fairly evenly spread, but the graph also shows that video performs well.

Again, looking at the graph we can see that photos are leading the way in terms of response gained. This client has also used questions, which many people believe are given a higher weight than straight status updates. However, in this instance that belief is not necessarily reflected in their reach. There are obviously some factors that come in to play that could have affected these results, such as time of day or day of week when this content was posted.

The actual post content could also have a potential effect on its reach. If a photo is particularly funny or shocking then it may naturally be shared more, receive more likes and comments and, as a result, have a greater reach. However, as a snapshot, this analysis is still an indicator of the potential impact that different types of content have, with content items of more weight ie, photos performing better than those with less weight.

Post regularly. This is linked to the decay factor. By posting more regularly, your page is kept fresh. Plus, regular posting can help keep people engaged and they may even get into a habit of checking back to your page, rather than waiting to see something in their news feeds.

This is something that a number of my colleagues have noted with their page management: if you post more regularly then you may see this have a residual effect on the overall impressions and reach levels of subsequent posts see image below. The purple spots on the x axis represent every time they post something. And the number of people who see that post Reach is in blue. Post different types of content. Consider EdgeRank when posting 5.

Check out our next lesson 6. There has been over 1. This algorithm became known as EdgeRank. The name "EdgeRank" EdgeRank was originally the name given to the algorithm when it first launched. Affinity Score Affinity measures the relationship between the user viewing your post and your page. Time Decay The older the post, the lower the contribution it will have towards the overall EdgeRank score.

Edge Weight Weight depends upon the type of post photo, link or text update and the engagement levels that post receives likes, comments and shares. Consider EdgeRank when posting. Check out our next lesson. Lesson 7. Lesson 1. Lesson 2. Lesson 3. Lesson 4. Lesson 5.